Back when I was in Elementary, Middle, and High school, we went to the school’s computer lab whenever we had something to do on a computer. In the 13 years since I exited the K through 12 school system, things have changed. Today, many schools give their students laptops which they carry from class to class and to their homes.
According to this New York Times article, Google has emerged as the clear leader in serving this market. The reason for Google’s success is the company’s strategy of providing low cost Chromebook laptops manufactured by third parties which run Google’s Chrome operating system and serve up Google’s cloud-based app ecosystem. This lets students access their apps from any laptop while promoting in-app collaboration with their classmates and teachers.
This has propelled the company ahead of Apple’s hardware-driven and Microsoft’s on-device software-driven approaches. Although Google was virtually non-existent in the market in 2012, it shipped nearly 8 million devices in 2016. Apple and Microsoft have remained flat at between 2 and 3 million annual device shipments from 2012 to 2016.
I would always look forward to going to the computer lab when I was a kid. Many of today’s students have access to the same learning opportunities made possible by computers whenever and wherever they want. It’s a great time to be a kid.
Also published on Medium.