Stripe Atlas

Stripe is one of the world’s leading payment service providers. It lets individuals and businesses accept online payments in over 100 currencies. Stripe’s customers include Shopify, Lyft, and Instacart.

However, before a business can start accepting online payments, it needs to be incorporated. This is the first step to engaging in commerce, and a requirement for many of Stripe’s target businesses. It therefore makes sense for Stripe to assist its potential customers set up their businesses as this lets them acquire these customers at an earlier stage of their lifecycle.

I believe that it’s with this goal in mind that Stripe recently launched Atlas. Atlas lets startups from anywhere in the world set up a US company, get a US bank account (from Silicon Valley Bank), get tax and legal guidance (from Orrick and PWC), and start accepting payments with Stripe.

The US is the logical place to launch Atlas because it’s the most attractive country for entrepreneurs to launch an online startup in. However, if the US launch is successful, I believe that Stripe will begin to offer similar services in other countries. After all, the benefit of an online business is that it can be incorporated anywhere in the world and yet sell everywhere in the world. Atlas will let you set up your company in the country of your choice, get a local bank account at Stripe’s local bank partner, get local tax and legal guidance from Stripe’s local partners in these areas, and start accepting payments with Stripe.

As part of the Atlas launch, Stripe shared a video highlighting some of its launch partners and the value that the Atlas program delivers to them. Our portfolio company Hotelrunner is one of these partners and Hotelrunner’s co-founder Tolga Yalcinkaya is featured in the video.