Facebook recently launched Sports Stadium in the US. It basically aggregates content posted by users on Facebook together with content off of Facebook to offer users a second screen experience around sporting events. The launch is taking place with American football and it will be expanded to other sports soon.
Most people following a sports game currently use Twitter as their second screen. In order to improve this second screen experience which used to only be delivered in chronological order, Twitter released Moments last year. Moments curates the best content on Twitter irrespective of the time when it was posted and delivers it to users. Sports is just one of the verticals Moments serves, but given how frequently people use their smartphone while following sports games, it’s a very important one.
Facebook currently doesn’t have as many users posting about sporting events on its platform as Twitter does. However, its Sports Stadium launch includes a lot of important off-platform content, like live scores, stats, and a play-by-play, that’s currently missing from Twitter’s Moments. This could help it attract users who then start to post more about sports games on Facebook.
Establishing partnerships to secure off-platform content like live scores and stats is much easier than getting users to post content on your platform. So Twitter currently has the content that’s difficult to replicate, while Facebook has the commoditized content. However, users want both at the same place. I don’t want to check the basketball game’s score and play-by-play on NBA.com while following the banter around the game on Moments. Unfortunately, Moments has so far failed to deliver this seemingly easy to secure off-platform content. And Facebook is looking to seize this opportunity.