I wrote about the story behind our investment in second hand female clothing marketplace Modacruz in a post from December 2014.

Modacruz has continued its very strong performance throughout 2015. The website and mobile app have undergone a design overhaul, more and more inventory is being uploaded to the platform, and sales are booming.

The company’s vibrant community has attracted celebrities like Nukhet Duru, Ozlem Yildiz, and Ece Erken onto the platform as both sellers and buyers.

And now Modacruz has launched two very creative YouTube campaigns to communicate the benefits of the platform to a wider audience. The videos in Turkish below show how Modacruz’s online platform makes possible a smooth second hand transaction that would be very uncomfortable to perform offline.

I was laughing at the end of both videos and hope you like them too.