Insider is a customer acquisition and conversion optimization platform for e-commerce businesses. The company was founded by Hande Cilingir, Serhat Soyuerel, and Arda Koterin in 2011 under the name Sociaplus. We invested in the company in 2013, a year after Galata Business Angels, when the company was operating only in Turkey. Since then, the company has changed its name to Insider and is currently serving customers in Europe, the Middle East, and Russia.

Insider offers businesses a suite of SaaS tools to help them segment their users, find those and similar users on the web and bring them to their website, and get them to complete a desired action. This requires the delivery of a personalized experience based on demographic and behavioral data through a combination of social, email, mobile, and on-site channels.

Together with the growth of mobile usage, clients have started getting the most value from Insider’s mobile solutions. Insider co-founder Arda¬†gave examples of the company’s mobile tools at the Webrazzi Mobile conference in April. The full presentation is below.