Google I/O 2015 took place last week on May 28 and 29. It’s an annual event where Google brings together developers to announce their latest platform and application developments. It’s also broadcast to the public so that consumers of Google products can learn about these developments.
Among other announcements, this year’s conference featured the launch of Android’s latest operating system Android M and Google’s new Photos app, as well as improvements to its connected device communication platform Project Brillo and Cardboard which lets your turn your smartphone into a virtual reality experience. You can watch the full keynote here and read an executive summary of the announcements here.
What I found interesting during the days of the conference was how little space it took up in my Twitter feed. I mainly follow tech investors, entrepreneurs, and journalists on Twitter and during Apple’s Worldwide Developers Conference every other tweet is about the event. This wasn’t the case for this year’s Google I/O.
Part of the reason is likely the specific platform innovations which Apple introduced this year, like Apple Pay and the Apple Watch. These are arguably more bold bets than the application improvements announced by Google. Benedict Evans, a partner at Andreessen Horowitz, reinforces this view in a podcast entitled “For Google, Android is a Tactic and Cloud is a Strategy”. Benedict basically states that Google focuses on applications and cloud services (independent of iOS and Android) relative to Apple’s focus on controlling platforms.
I think another reason why Apple’s conferences take up a lot more of my Twitter stream is the greater focus on presentation style at their conferences. Like Apple’s products, Apple’s presentations are as much about appealing to your emotions as they are about actual product features. In comparison, Google focuses less on delivery style and more on content and this gets less tweets. This is in line with Apple’s design and Google’s engineering cultures.