One of my first learnings as an investor was to focus not on what you can or would do with the company, but what the founder will do.
It’s a continual work in progress to take this viewpoint because, when you’re excited about the promise of an idea, your natural reaction is to think of all that you could and would want to do with it.
However, if you decide to invest, you often soon discover that the founder takes the company in a different direction than what you imagined.
If you formed your view of the company’s future without carefully listening to the founder before investing, this direction can be radically different.
If you listened well, although there will still be surprises due to the experimental nature of startups, hopefully these changes will be for the better and the general direction of the company will remain as you envisioned.