Tag Archives: Ooma

Butterfleye is acquired by Ooma

Butterfleye is a producer of wireless security cameras with image recognition technology. I wrote about the company, which we had invested in at Aslanoba Capital, here and here.

Butterfleye was recently acquired by VoIP phone service provider Ooma.

Building a hardware business is hard. The combination of supply chain commoditization and the large budgets required to differentiate your brand in a world where consumers have access to tens of unbranded products through horizontal e-commerce sites, are big challenges.

Led by its founder Ben Nader, the Butterfleye team did a great job in light of these challenges. I congratulate them for the acquisition.