I wrote about our portfolio company Sinemia’s content site Sinemia Sosyal in an earlier post.
In the post, I described how Sinemia Sosyal offers its users editorial content about movies, actors and actresses, and all else related to the cinema sector. It also offers users a smart lookup feature to discover current movie screenings in a way that I find more aligned with how I go about looking for movies to watch at the theater.
Sinemia recently released new versions of its mobile apps (iOS, Android, and Windows Store), and, in doing so, it made three big changes which build on Sinemia Sosyal. There are other new features, but these are the ones that stood out to me.
The first is that the content of Sinemia Sosyal is now available to all mobile app users. In the past, in order to access Sinemia Sosyal through the app, you needed to be a member of Sinemia’s subscription service that lets users watch a movie a day at theaters across Turkey. Sinemia has repositioned its membership club as a premium service, calling it Sinemia Premium, and the Sinemia app which is based on the content of Sinemia Sosyal is now accessible to everyone. This means that Sinemia can now serve more movie goers than before.
The second big change is the introduction of an in-app feed. The app lets you follow the profiles of movies, actors and actresses, and other users in order to stay up-to-date on the news about them and the in-app actions which they take. It then consolidates and displays this information in a personalized feed. This lets users get more value out of the app without having to spend unnecessary time searching for content that they find interesting, and thereby keeps users engaged with the app.
The third big change is the introduction of non-movie privileges to Sinemia Premium members. In addition to watching a movie a day, Sinemia Premium members can now access discounts at over 400 restaurants, cafes, and merchant partners. Most of these merchants, like restaurants located close to movie theater locations, complement the movie going experience. This makes a Sinemia Premium membership that much more valuable for movie goers.
If these developments sound exciting, I encourage you to give the new Sinemia app a try.