Sometimes an investor comes across a team in a large market that they believe is likely to change in an important way, thereby presenting an attractive market opportunity.
However, the team isn’t just right. There’s something off which prevents you from getting comfortable making an investment.
On the other hand, it’s tempting to invest because you don’t want to miss out on the disruption that you foresee taking place in a big category.
At times like this, you need to remind yourself that, if the opportunity turns out to be as big as you believe it is, it will also attract the interest of other teams. And the eventual winner will be the team with the smart and hard working mover advantage, not the first mover advantage.
So you have to patiently wait to find the right team.