Electronic Arts is the owner EA Sports, the world’s leading sports video gaming label. EA Sports produces the FIFA soccer game series, named after the sport’s governing body, as well as video games for the NFL, NBA, NHL, PGA, and UFC.
So it’s big news when Electronic Arts partners with FIFA to launch the FIFA eWorld Cup 2018. While professional soccer players will be battling it out on the pitch during the 2018 FIFA World Cup in Russia, professional esports players will be doing the same behind their video game consoles.
The partnership is yet another signal of just how far esports has come in the 6 years since esports streaming service Twitch introduced the sport to the masses in 2011.