Insider, a customer segmentation and predictive marketing tool for companies where we’re investors, raised its most recent funding round in September of last year.
Immediately following the round, 500 Startups expressed an interest in investing in the company. Given Insider’s existing presence across 8 countries and ambitions to further grow its international operations, partnering with a global fund like 500 makes a lot of sense. We therefore decided to reopen the round to bring onboard 500.
This marks our 4th co-investment with 500 Startups, and we welcome them to the company.