Tag Archives: Conversion optimization

Insider’s new round

Insider, a customer acquisition and optimization software provider where we’re investors, recently announced its new funding round. The round was led by 212 and also included participation from Wamda Capital, Dogan Holding’s investment arm Oncu, and existing angel investors Melih Odemis, Emre Kurttepeli, and Erinc Ozada.

When we originally invested in Insider 3 years ago, over 90% of the company’s revenue came from Turkey, with the remaining coming from the recently launched Russia office. Since then Insider has tripled its revenue in Turkey while also beginning to serve several new geographies including the Middle East, Poland, and most recently Asia Pacific. The majority of Insider’s current revenue comes from outside of Turkey.

I congratulate the Insider team on their capital efficient growth which laid the foundation for this round, and welcome Insider’s new investors to the company.