Leaders are often portrayed as people who have a vision. And this is indeed an important part of leadership.
However, more important than having a vision is communicating it so that other people instill it as well. This requires two things.
The first is dedicating the majority of your time towards the communication of your vision. If you don’t display this sacrifice, others will question how much you value your vision, and will therefore be less likely to believe in it.
The second is repeatedly communicating your vision across different channels, whether in person, over video, over audio, or in writing. It takes time for any one person to instill your vision, and it takes a lot of time for a lot of people to do the same.
In other words, the message behind your vision is only part of the equation. The sacrifices you make to repeat the message, get other people onboard, and hopefully get them to repeat the same message to others are what transform your message into a vision.
Also published on Medium.