There have been rumors that Amazon will enter Turkey for quite some time. Although Amazon currently delivers to Turkey from abroad, it doesn’t have a local operation.
Based on the rumors, Amazon’s planned entry date into Turkey ranged from late 2017 to mid 2018. And the closer you asked to the source, the earlier the planned entry date became.
Now that Amazon has established a company in Turkey, which is owned by Amazon Europe, it’s likely that the late 2017 entry date communicated by sources close to the company will turn out to be correct.
Given the proximity of the date, it seems likely that the entrance will be done organically rather than through acquisition. However, given the large value at stake, the strength of local competitors, and the tendency of important negotiations to be settled at the last minute, there could be a surprise.
Amazon’s know-how in 3 areas, including how to ensure the quality of the supply side of a marketplace, IT, and logistics, will be important contributors to improving the e-commerce customer experience and growing e-commerce penetration in Turkey.
Welcome to Turkey Amazon.
Also published on Medium.