I recently listened to an Andreessen Horowitz podcast on personal branding.
Another way to say personal branding is self-marketing. And since self-marketing sounds selfish, many people have a negative initial reaction to it. They don’t want to do it.
The problem is that if you don’t do it yourself, other people do it for you.
The podcast explains how this comes to be and why, as a result, personal branding is important.
Also published on Medium.