Understanding social platforms

In a post around this time last year, I shared VersionOne’s “A Guide to Marketplaces” as an excellent primer on the different types of marketplace companies and their underlying characteristics.

This year, VersionOne published a similar report on Understanding Social Platforms. The report gives a great overview of the different types of social platforms including messaging, private social networks, public social networks, enterprise social platforms, and communities. It also highlights the characteristics which are common across and unique to each platform, and offers ways to think about and measure the performance of different platforms.

You can read the full report here.


Also published on Medium.