We communicated with two of our companies on WhatsApp groups this week. It feels different to use WhatsApp, a tool that we usually use for personal communication, in a business setting.

Even more interesting was the use of emoji’s in the groups. It’s difficult to express emotions through text and emoji’s help solve this problem. However, emotions are expected in personal communication and less expected in a business setting. So seeing emoji’s used in a business setting made the experience even more interesting.

This all reminded me of an Andreessen Horowitz podcast on emoji which shares how emoji emerged, the contexts in which they’re used, their advantages and limitations, and how they’re likely to evolve. You can listen to it below.

Also published on Medium.