Mobilotoservis, our investment which serves as a car repair and maintenance service that comes to you, started serving customers in Ankara this week.
As a result of the high quality of service that Mobilotoservis delivers to customers at their doorstep, the company has excellent customer satisfaction scores. This leads to many customers referring their friends to Mobilotoservis, including friends who live outside of Mobilotoservis’ initial launch city Istanbul.
However, while it’s great to have pent up demand in a new city, it’s important to fine tune your operations in your first city before diving in to serve this new demand. This serves two purposes. First, it ensures that your operational performance in your first city doesn’t decline when you expand to a new one. Second, it ensures that your second city launch is much more about executing a known playbook than making new mistakes and learning along the way. You’ll always have some of the latter but having your playbook ironed out allows for a much more smooth launch in your new city.
Mobilotoservis patiently waited for the right moment before expanding to Ankara. If you live there, I strongly recommend you try out their service.
Also published on Medium.