I’ve been cross-posting the posts from my WordPress blog to Medium for the last 3 weeks. My goal in doing so was to see how I like Medium as a publishing tool, and to reach new readers.
At the end of the 3 week experiment, I’ve decided to continue to cross-post to Medium, but to keep my original blog on WordPress.
The reason why I will continue to cross-post to Medium is because it drives anywhere between 5 and 50 viewers to each post. I don’t know how many of these viewers are people who already read my WordPress blog and how many are new incremental readers. However, most of the people who recommended my Medium posts are different than the people who retweeted or liked the links to my blog posts on Twitter. They’re also different than the subscribers to my blog’s email list. As a result, it’s likely that many of the views come from new readers who didn’t read my WordPress blog in the past.
Although I will continue cross-posting to Medium, I’ve also decided to retain my original blog at WordPress. The reason for this is because it’s a way to stay differentiated. Many blogs are moving to Medium, and many new writers are emerging on Medium. Medium is fast emerging as a commodity publishing solution that leaves little room for customization. So sticking with my specific theme and layout on WordPress lets me keep things original.
Also published on Medium.