I was at lunch the other day when I noticed that a friend was wearing the Apple Watch. I asked him whether he continued to find it useful. Before he could answer, it hit me. The underlying assumption behind my question was that I didn’t find the Watch useful.
I should have noticed this earlier. I haven’t been wearing the Watch for over a month now. I don’t know the exact date when I stopped placing it on my wrist in the mornings. It just happened. And the reason why I stopped wearing it must be because the original use cases I identified in this earlier post weren’t compelling enough.
While I was performing each of the use cases on my Watch during the first week, I was likely doing so because I saw it as a new and cool product. Once the coolness from the first week faded away, I began to look for usefulness. And the usefulness from performing the same activities on my Watch rather than on my smartphone simply isn’t there, or isn’t large enough to warrant wearing an additional device. I still order taxis, message, navigate, and check my calendar (the use cases I identified in the post), but have returned to doing so on my smartphone.
Perhaps in an attempt to encourage developers to create new use cases for the Watch beyond those which can also be performed on a smartphone, Apple announced that the watch’s new operating system, WatchOS 2, allows for native apps. Rather than running on the Watch remotely through your smartphone, WatchOS 2 will let apps run directly on the Watch. In addition to improved performance, this may lead to the development of new apps unique to the Watch that represent more regular use cases.
But, given my experiences, I’m not counting on it.