Modanisa’s TV ads

Modanisa opened its first offline store two weeks ago. The company is following up this launch with a strong TV advertising campaign which began yesterday. You can see Modanisa’s first TV ad below.

 

I really liked the ad. The actresses are all dressed in Modanisa products which strike a great balance between being fashionable and remaining conservative. The audio overlay clearly conveys Modanisa’s key value proposition which is to offer conservative women a wide range of clothing that they find difficult to find elsewhere. The audio jingle towards the end of the advertisement is catchy, and the end of the ad clearly communicates Modanisa.com’s online-first approach.

It’s an exciting time for the company and we’re very fortunate to be involved.